Search Engine Optimization (SEO)


What does that mean and why should you care? Search Engine Optimization, or often called SEO, is a very important part of your web strategy. Anyone can search Google and learn all the juicy technical details. For those of you who don’t have that much time to spare, here’s our take on it....

Once upon a time, there was a highly successful book that was updated only once a year. I think it was called a phone book. This book was the golden goose of the business world. It was a place to see and be seen. No one dared to be excluded for fear of loss of business. Merchants would have to pay a hefty bounty to gain acceptance but even then there was no guarantee of success. The only thing that was guaranteed was that if you weren’t in it, you were losing out. Fast forward to modern times, Search Engines have replaced this once treasured book.

Today, everyone has instant access to endless amounts of information that is stored in online databases with cute and easy to remember names like Google, YouTube, Bing and Yahoo. These databases have little workers called spiders (no, not real spiders). These spiders are the kind that scour the web at lightning speeds. Their main job is to keep its respective database current. On the SEO front, our job (which is a hefty one) is to help you define the most relevant keywords that people use to find your unique offerings.

Just like starting and running a successful business, SEO is a marathon and not a sprint. It takes time to craft your unique message, commitment to making sure your message is always up-to-date with how your business evolves and patience to allow your message the chance it deserves to reach the top of the search engine ladder.

We, at Fluid Junction, offer only white hat (honest and accepted) SEO techniques for long lasting results as opposed to black hat (dishonest and sure to get you penalized) SEO techniques. We follow specific guidelines offered by each search engine we work with to ensure your continued success. We have the capabilities of taking on your entire SEO campaign in-house or to train a member of your staff the Art of SEO.

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I cannot express how much I have appreciated you and your excellent support over the years. It is a wonderful thing to find someone, whom you have never actually met, who becomes a friend and staunch supporter of your business via telephone and email. You made it so easy. You inspired our trust and our confidence. Thank you!

Etta Erickson – Minnesota Oncology

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